LABEL Detroit

I routinely work the creative director of LABEL Detroit, Joshua McAllister, developing design solutions for both web and print applications as well as multimedia packaging. When working with this fantastic label, I must remain aware that I'm representing them in their own right, and to not push my own design principles ahead of the message of LABEL and the artists I'm designing for. Part of what I enjoy so much about working with this company is the fact I am challenged to blend my own personal vision, my interpretation of the music, and my interpretation of what LABEL stands for all together, in order to attract, represent, and appeal to the market that already exists, consisting of niche individuals with high-taste in quality underground electronic music.