SRSLY? San Francisco
As an off-shoot of the Sequel Sound Recordings label, this club-night in downtown SF exists to represent the label in a real, tangible way, but also set itself apart in its own right. San Francisco nightlife is a huge part of the culture there, and by using the same DIY ethos and homegrown-design methodology of the label, we're able to represent the look, feel, and sound of the night in a genre all it's own, which in turn sets ourselves apart from the vast majority of nights in SF and which peaks curiosity in those who seek to experience something new and peculiar.